Tekrati Weblog

Communications and research consultants Blackfriars Communications project marketing spending at U.S. businesses will be nearly $615 billion this year, down $385 billion from 2005. Blackfriars’ second annual sizing of the U.S. marketing market, announced earlier this month, finds 2006 marketing spending at 4.7 percent of revenue, down from 8.9 percent in 2005. An interesting discussion on this in the Blackfriars’ blog post, “Wasting billions on marketing?“.

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