Tekrati Weblog

Webmaster attempts to preserve website analytics simply by switching to first-party cookies are likely to meet with resounding failure, and with good reason, contends Guy Creese, managing principal at Ballardvale Research. He lays out a straightforward summary of the user and browser behavior driving web cookie deletion, and a new way to solve the problem: classifying and applying web cookies based on linking visitors’ perceived value to business objectives.

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