Tekrati Weblog

Howard Stern’s departure from broadcast radio last week has raised the questions of how many loyal Stern fans will follow him to Sirius Satellite Radio, and how this move will impact the satellite radio market overall. “Stern has increased awareness and spurred interest in satellite radio, not only for Sirius but for rival XM Radio,” said Bill Tancer, General Manager, Worldwide Research at Hitwise. “His move has also benefited retailers of satellite radio systems, ensuring that the radios will appear under many Christmas trees this holiday season.” Hitwise also believes that Mr. Stern will help shift satellite radio consumer demographics.

Read this complete news item at Tekrati's main site.